In order to make effective decisions for their companies, top managers must master the art of competitive intelligence. Competitive intelligence (CI) is the action of defining, gathering, analyzing and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers making strategic decisions for an organization. This course will discuss these aspects, including industry structure, competitor selection, comparative competitor metrics (i.e. Benchmarking), and corporate espionage.
This class should help in understanding the basis for effective corporate decision-making in both large and medium sized firms.