This seminar is a survey of current issues in the academic study of corporate bankruptcy and franchising. The morning session will cover corporate bankruptcy. At any point in time, one in 24 American corporations are in the bankruptcy process. Corporate bankruptcies fall into two different categories: Liquidation (Chapter 7) and Reorganization (Chapter 11). In this class, we will discuss the causes of corporate bankruptcies, the prediction methods for corporate bankruptcy and the process by which some firms save themselves by entering bankruptcy. Relevant and recent corporate bankruptcies will be discussed, such as Hostess Bakery, Blockbuster, the Los Angeles Dodgers and Kodak. An important aspect of corporate bankruptcy, and one that is often overlooked, is the cost-benefit analysis associated with filing a Chapter 11 reorganization. Such an analysis will be studied.
Our afternoon sessions will cover franchising. The concept of franchising lies at the intersection of corporate management and entrepreneurship. This class will view franchising both as a growth mechanism (i.e. should our company grow through franchising or chaining) and as an entry strategy (i.e. should I start a business as an independent company or as part of a franchise chain). The first issue is a managerial choice faced by larger firms such as McDonalds, Dunkin Donuts, ReMax, etc. while the second issue is one faced by small entrepreneurs.
In this class, we will address key topics in franchising such as: franchisor control, franchisee selection, growth models, franchising vs. chaining, franchising in sports, and dysfunctional issues in franchise systems.
- Clearly articulate the mechanisms by which top management sets policy in a corporation
- Identify the sources and uses of information in the external environment that corporate leaders utilize for bankruptcy and franchising decisions
- Give clear real-world contexts where these situations occur
- Review entry mode options of entrepreneurs
- Discuss the managerial choices large franchisors must make to remain competitive
Richard S. Brown, PhD is an Assistant Professor of Strategic Management at Penn State University-Harrisburg. He teaches courses such as Business Strategy, Mergers and Acquisitions, Franchising, Leadership and Strategic Venture Planning. Dr. Brown has been published in eight peer reviewed journals and his current research addresses the role of corporate political activity in the strategic repertoire of publicly traded firms. He resides in Jamison, PA with his wife and three children.
||Saturday, October 13th, 2018. 9:00 am to 5:00 pm EST
|Where:||Penn State Abington @611 - 1475 Old York Road Abington, PA 19001
||Richard S. Brown, PhD
||8 Management CPE
||7 Substantive CLE
||Bill Kline Email:
firstname.lastname@example.org or Phone: 267-251-3805
|McDevitt & Kline, LLC is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.