Managers are tasked with developing firm strategy to compete with their industry peers. Not surprisingly, the drivers of competitive advantage has been a frequent topic of discussion in academia and in practice. During this new course, we will discuss the core theories and principles of strategic management, and systematically examine the key components of good strategy.
In our afternoon session, we will discuss Intellectual Property (IP). Our guest speaker, Richard Brown, Ph.D., will introduce registrants to intangible characteristics that may serve as corporations’ key sources of competitive advantage. We will address the four typical IP types, namely (i) patents, (ii) trademarks, (iii) copyright, and (iv) trade secrets, with emphasis on the business cases for each. As part of any IP course, licensing of IP rights will be briefly covered.
- Discuss the theoretical foundations of competitive advantage
- Analyze different forms of intellectual property
- Examine real-world cases where IP contributed to firm advantage
|When:||Saturday, August 8th, 2020. 9:00 AM to 5:00 PM EST|
|Where:||Cornerstone Clubs Warrington - 847 Easton Rd. Warrington, PA, 18976|
|Speaker:||Richard S. Brown, Ph.D.|
|CPE Credits:||8 Business Management and Organization CPE|
|CLE Credits:||7 Substantive CLE|
|Delivery Method:||Group Live|
|Tech Support:||Bill Kline Email: [email protected] or Phone: 267-251-3805|
William Kline, Ph.D., CFA is an Assistant Professor of Management at Pennsylvania State University - Harrisburg. He received his Ph.D. in Strategic Management from the Fox School of Business at Temple University. He has received four awards for teaching excellence including the Beta Gamma Sigma Professor of the Year Award (PSU – Harrisburg), the Dean’s Award for Faculty Excellence and Stanley Fuchs Award (Fordham University), and the Award for Excellence in Teaching by a Doctoral Candidate (Temple University).
Dr. Kline’s primary research interests include strategic decision-making and executive compensation. He has been published in 9 peer-reviewed journals including the Academy of Management Perspectives, the Journal of International Management, and the Journal of Strategy & Management.
Prior to entering academia, Mr. Kline was a manager at PricewaterhouseCoopers where he completed valuations for mergers and acquisitions, business planning, as well as tax and financial reporting. Mr. Kline also spent time consulting at CBIZ Valuation Group, Inc. and Curtis Financial Group, a regional investment bank.
Richard S. Brown, Ph.D. is an Associate Professor of Strategic Management at Penn State University - Harrisburg. He has taught at many universities in the Philadelphia area. Courses taught include Strategic Management, Franchising, Mergers & Acquisitions, and Entrepreneurship & Innovation. He has published twenty academic articles in these fields on topics such as mechanism design, franchising, game theory and international location choice.
McDevitt & Kline, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: https://www.nasbaregistry.org/